Reviews & reputation
What's already being said about a brand — and its competitors — is research too, not an afterthought handled by a different tool.
01
What it does
Reads reviews and reputation signals for the brand and its competitors, surfacing recurring praise and recurring complaints that are often better strategy material than any survey.
02
How it works
Reputation signals sit alongside competitor profiles in the research layer, informing both the angles strategy commits to and the proof points copy actually uses.
03
Why it compounds
A recurring complaint about a competitor is frequently the clearest angle available — and one that pure keyword or ad research would never surface on its own.