Our users

Solo, technical, capable of shipping the actual thing — and allergic to spending that same energy on a content calendar. They don't need an agency; they need the marketing function handled with the same rigor they'd expect from their own code.

“We plugged our own API keys in and it just ran. No agency, no retainer, no weekly status call.” — Tom B., Founder, Aplo

Small team, every hat worn twice. Content, publishing, and iteration are three separate jobs they've been doing as one distracted person. What they need isn't more ideas — it's someone else's hours.

“AutoFunnel shipped more content in three weeks than we managed in a year. The scary part is it got better each cycle.” — Camille R., Founder, Hanami Studio

The business runs on client work or day-to-day operations, and whatever's left over goes to growth — which in practice means nothing does. Revenue swings with whichever project happens to be active, because there's never room to build a second acquisition channel.

“Six weeks in, our leads doubled. I still don't fully believe the dashboard.” — Julien P., COO, Fieldnote

“The approval flow is what sold me. Nothing goes out until I say so, but I almost always say yes.” — Nora A., Marketing, Clairbridge

They can afford help, but don't want to become the face of the brand or hand strategy to an agency that treats them as one account among fifty. They want a system that argues with itself on data, not a subscription to someone else's opinion.

“The funnels are the real unlock. Every post now has somewhere to send people instead of dying in the feed.” — Sofia L., CMO, Northbound

“It reads the market better than the last three consultants we paid.” — Victor M., Founder, Setpoint

The product is real, the launch happened, and growth has been flat ever since — not from a bad offer, but from never getting past the marketing threshold that follows every launch. What's missing isn't more effort. It's someone testing angles they'd never have thought to try.

“It found two angles our team had dismissed. Both are now our best performing ads.” — Inès K., Brand Lead, Maison Verte

“I stopped opening Buffer entirely. It writes, schedules and reworks what underperforms on its own.” — Marc D., Head of Growth, Trythisfit