Ads library
What competitors are actually paying to promote right now, not just what they post organically.
01
What it does
Tracks what's currently running in public ad libraries for the segment's competitors — the offers, the angles, the formats they're backing with real budget.
02
How it works
Ad activity is one of the signals feeding a competitor profile. What a competitor pays to promote is a stronger signal than what they post for free — spend implies it's working for them.
03
Why it compounds
This is often where a strategy shift gets caught earliest — a competitor's ad spend moving toward a new angle usually shows up here before it shows up anywhere else.