Image & video generation
The visual half of an asset, generated to match the format it's shipping to, not stretched into it after the fact.
01
What it does
Produces the images and video that accompany a piece of copy — a square crop for one platform, a vertical cut for another, a hero image for a landing page — matched to the brand's visual identity.
02
How it works
generate_image is an optional step in the pipeline, run when the asset type calls for it, and — like copy — routed to whichever image or video model is currently earning that job on quality and cost.
03
Why it compounds
Visual variants get measured the same way copy does: which crop, which composition, which style actually held attention becomes part of the segment's learning.