Copy generation

Generates the actual text — captions, headlines, page copy, ad copy, email body — matched to the brand's established tone and to the specific channel's conventions.

generate_copy is one step in the ticket pipeline covered in How it works, and it isn't locked to a single AI provider — see Tools & platforms for how the system decides which model writes which kind of copy.

Copy that underperforms doesn't just get quietly replaced — the reason it underperformed becomes part of what the next brief reads before it's written.