Landing pages
A post without somewhere real to send people ends at a profile. Landing pages give it a destination on your own domain.
01
What it does
Builds and deploys full pages — not templates left for you to finish — matched to a specific offer and audience segment, live on your own domain.
02
How it works
A landing page is an asset like any other in the data tree, attached to a channel, carrying its own success criteria. Once published, its results feed back into the same learning loop as every other channel.
03
Why it compounds
Because a landing page is where conversion actually gets measured, it's often the fastest place a learning shows up — a page that underperforms points straight back at whether the traffic and the offer actually matched.